Blogging is a fantastic way to build your brand, increase traffic and improve your search engine optimisation.
But with so much content already out in the world, how do you cut through all the noise?
The answer is to write killer blog posts. A killer blog post is a post that people want to share on social media, link to and tell their friends about.
This article will show you how to write a blog post that does just that.
A killer blog post needs to contain an Introduction, Body and Conclusion.
Your introduction should be a teaser about what you will be talking about in the post and needs to entice people to continue reading on.
Your Body is the bulk of your content and will elaborate on the ideas you set up in your intro. Add subheadings throughout your body to set up your paragraphs and allow people to scan your content.
Your conclusion sums up everything you’ve said in your blog post and is a great place to include a question that can lead to interaction within your comments section.
People hate reading long walls of text.
By keeping your paragraphs and sentences short, you can keep people interested for longer and it makes your content easier to read.
A picture is worth 1000 words and a video is probably worth a million.
By embedding images and videos into your posts, you can add context to your text and make your content visually appealing.
You don’t talk to your friends like a robot, so why write like one?
Use a conversational tone in your posts and include words like “You” and “I” to add a personal touch.
When writing headlines, short and to the point often works best.
Headlines that are around 7 words grab people’s attention quickly and work well within both a social and search engine context.
People love numbers.
They’re concrete and they help you back up the points you make throughout your blog.
When stating a fact, link to the source to further back up your claim.
It doesn’t matter if you’re the best writer in the world, you still need someone to read over your work.
Having someone else go over your post can help spot any mistakes you might have made and can uncover things that might be obvious to you but aren’t so clear to others.
You’ve written your post. Now get it out there.
Reach out to other blogs and see if they’ll link to you or ask for them to share your post to their social networks.
Don’t forget to email and post it to your own audience.
These tips are simple but highly effective. Follow this framework for your own posts and you’ll soon start to see your engagement soar.
Good luck and happy blogging.