Make it .au!
Frequently Asked Questions
.au direct is an exciting innovation for Australia’s Internet domain that will complement the existing range of Australian domains. .au direct will deliver a wider choice of available names in the Australian domains, allowing users to register shorter, more memorable online names and provide names that are easier to type and display on mobile devices.
Anyone with a local connection to Australia, including businesses, associations and individuals, can register a .au direct name through an auDA accredited registrar.
Unlike existing Australian namespaces such as com.au and org.au, which have specific allocation criteria, no allocation criteria determine which names an eligible person can register in the .au direct namespace.
If you have an Australian presence, you can simply register a name of your choosing through an auDA accredited registrar, subject to auDA’s licensing rules and the Priority Allocation Process. The name will not need to match your name or be the name of an existing service, good, event, activity or premises that you provide.
No. Your existing name in the .au domain will continue to operate as it does today, provided you keep your registration up-to-date.
Existing holders of a .au domain name licence will have the first opportunity to apply for Priority Status to register the exact match of their current domain name at the .au direct level.
Under the Process, exact matches of all names in the Australian registry before launch will be reserved for .au direct during the six-month Priority Allocation period. During this period, eligible registrants may apply for Priority Status through an accredited auDA registrar.
For more information, visit auDA’s Priority Allocation Process page.
The six-month Priority Allocation period starts on the .au direct launch date, 24 March 2022.
In a small fraction of cases, more than one registrant may be eligible to apply for Priority Status for the same .au direct name (e.g. where Registrant A holds getyour.com.au and Registrant B holds getyour.org.au).
In those cases, the creation date of each applicant’s domain name licence will determine how a name is allocated according to a priority category.
More information on priority categories and examples to help explain how Priority Allocation works can be found on auDA’s Priority Allocation Process page.