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Make it .au!

.au is an all-new direct domain name extension for the Australian domain namespace. It will allow any business, organisation or individual with a connection to Australia the ability to register a .au direct domain name, like mybusiness.au.
Make it Memorable
.au direct domain name will allow businesses to register a shorter and more memorable domain name by removing the second level. AU is a quick and snappy way to end any URL, and it will provide more opportunities for any business to create a domain name that customers can recall from memory.
Memorable
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Make it Easy
.au domains end a web address with just three characters, making it the easiest Australian domain name to use. Not only does .au provide a more effortless experience when typing in the address bar, but displaying a .au domain looks short and sharp in all mediums, from business cards to bus advertisements.
Easy to Use
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Make it Australian
Shortening a name that's already short is a common practice in Australia. So taking the .com out seems like a very Australian thing to do. Direct .au takes away the globally used extensions of .com, .net, .org, .asn, and leaves us with just .au. It's a short, simple, all-Australian domain extension that couldn't be more Aussie if it tried.
All-Australian
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What about existing .au domain holders?
When .au direct names launch in March 2022, registrants with existing .au domain names (ending in com.au, net.au, org.au, asn.au) will have the chance to apply for Priority Status. This status will allow existing .au domain holders to register the exact match of their domain name with .au. The Priority Status application period will run for six months to ensure .au holders have enough time to register their direct .au domain.
If you have already registered...
getyour.com.au
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You are eligible for priority allocation of...
getyour.au
View Allocation Process Here

Frequently Asked Questions

Why is .au direct being introduced?

.au direct is an exciting innovation for Australia’s Internet domain that will complement the existing range of Australian domains. .au direct will deliver a wider choice of available names in the Australian domains, allowing users to register shorter, more memorable online names and provide names that are easier to type and display on mobile devices.

Who is eligible for .au direct?

Anyone with a local connection to Australia, including businesses, associations and individuals, can register a .au direct name through an auDA accredited registrar.

What names can I register under .au direct?

Unlike existing Australian namespaces such as com.au and org.au, which have specific allocation criteria, no allocation criteria determine which names an eligible person can register in the .au direct namespace.

If you have an Australian presence, you can simply register a name of your choosing through an auDA accredited registrar, subject to auDA’s licensing rules and the Priority Allocation Process. The name will not need to match your name or be the name of an existing service, good, event, activity or premises that you provide.

Will my existing .au domain name be affected?

No. Your existing name in the .au domain will continue to operate as it does today, provided you keep your registration up-to-date.

What is Priority Allocation?

Existing holders of a .au domain name licence will have the first opportunity to apply for Priority Status to register the exact match of their current domain name at the .au direct level.

Under the Process, exact matches of all names in the Australian registry before launch will be reserved for .au direct during the six-month Priority Allocation period. During this period, eligible registrants may apply for Priority Status through an accredited auDA registrar.

For more information, visit auDA’s Priority Allocation Process page.

When does the Priority Allocation period commence?

The six-month Priority Allocation period starts on the .au direct launch date, 24 March 2022.

What happens if multiple Priority Status applications exist for the same .au direct domain name?

In a small fraction of cases, more than one registrant may be eligible to apply for Priority Status for the same .au direct name (e.g. where Registrant A holds getyour.com.au and Registrant B holds getyour.org.au).

In those cases, the creation date of each applicant’s domain name licence will determine how a name is allocated according to a priority category.

More information on priority categories and examples to help explain how Priority Allocation works can be found on auDA’s Priority Allocation Process page.

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