A domain name is your unique web address where you can be found on the internet.
Like your mailing address, it’s your website’s dedicated location and the fastest way for a visitor to reach your site.
It’s not just a name, it’s your brand and online persona. In an increasingly online world, this is how people are going to find and remember you.
Imagine opening a brick and mortar store, how important is it to give your business/store a great name? Online, your website is the store, and your domain name is the name of your business. That’s why it’s so important to get the right name when you process your domain name registration.
An important thing to keep in mind when choosing a domain name is to think like the person who is going to visit your website. How are they going to find you?
One of the most common ways in which someone will find your site is using a search engine, such as Google. What might they type into that search box, and will your website show up?
Using words or phrases that are most commonly searched for regarding your future website with-in your domain name can provide a lot of benefits. Hopefully, you can craft the perfect domain name
Please contact our Sales team if you have any questions about registering a domain name.
It’s not all .com and .net, in recent years many more types of domain name “extensions” that have become available. Extensions like .news, .photos, .lawyers, .property, and even .lol.
More specific domain extensions can help identify the type of website you have, so your website traffic has an idea of what you do before they land on your homepage.
With more domains for sale than ever before you’ve got a lot more choice to select an extension that’s relevant to your website.
So you’ve chosen the perfect name, and you’re ready to buy your domain name!
Your domain name represents you or your brand, which is why it is important to protect it by registering as many different extensions as possible.
For example, if you’ve registered the .com.au extension of your domain name you might want to consider reserving the .com, .net, or .co versions as well to secure your brand across multiple extensions.
.AU or Australian domains are reserved for Australian businesses and organisations. Domain registration for an Australian domain name requires an ABN or ACN.
For detailed information on the requirements for all .au domain names, please see our FAQ article.
VentraIP Australia is subject to the rules and policies set forth by auDA for .au domain name registrations. For any complaints related to .au domain names please contact auDA for information about your rights and responsibilities.
For further information please see auDA’s FAQ.