One major advantage WordPress has over its competing Content Management Systems is the number of useful plugins available to the community.
Here’s our pick of 10 WordPress plugins:
These plug-ins can be installed on your website to start seeing instant results and give you the edge over your competition.
Yoast SEO Plugin
The Yoast SEO plugin acts as your personal SEO expert, providing tips and tools to improve your website’s visibility within search engines.
Helpful features include the keyword density tool and the readability checker, which, when combined, ensures you’re using the keywords you want to rank for enough and that you’re content maintains its readability.
Along with assisting you in your content creation, the Yoast SEO plugin also takes care of many technical aspects of SEO, such as creating XML Sitemaps, adding meta tags and title tags to your content.
Active Installs: +5,000,000
WordPress Rating: 4.9 / 5
Pretty Links
Pretty Links gives you the ability to customise and shorten links using your own domain name (as opposed to providers such as bit.ly and tinyurl.com). This makes your links easy on the eyes, simple to share and maintains your own branding.
Along with creating friendly URL’s, Pretty Links also allows you to track clicks, helping you determine which of your online marketing campaigns are working and which ones aren’t.
Active Installs: 200,000
WordPress Rating: 4.5 / 5
OptinMonster
The majority of your traffic will leave your website without making a purchase or taking any action at all. So how do you get them coming back to your website once they’ve left? That’s where OptinMonster comes in.
OptinMonster helps you build email lists through pop up boxes, sidebar forms, floating bars, inline forms and more. That way, you can capture the email addresses of people interested in what you have to offer and follow up with them later.
Active Installs: 200,000
WordPress Rating: 4.5 / 5
Yet Another Related Posts Plugin
You’ve put your precious time and energy into creating blog posts only to find most people are reading one or two of them and then abandoning your website for good. So how do you entice people to explore all the other useful information you have to offer?
With Yet Another Related Post Plugin, you can put relevant content right in front of your readers’ eyes, ensuring they will never run out of interesting and helpful articles to continue reading.
Active Installs: 200,000+
WordPress Rating: 4 / 5
Hubspot Marketing Free
Hubspot Marketing Free gives you the full picture of your websites’ leads by pulling in additional information about them from around the web. Hubspot Marketing Free can provide you with job titles, location, and social profiles, as well as what pages they visited and the offers they viewed.
This information gives salespeople a massive advantage in knowing what to pitch their prospects and understanding what part of their customers’ sales cycle.
Active Installs: 30,000+
WordPress Rating: 4.5 / 5
Google Analytics Dashboard for WP
Having Google Analytics installed on your website is a must. Unfortunately, far too many people set it up and then forget about it.
Google Analytics Dashboard for WP puts your key site usage stats right before your eyes every time you log into WordPress. This handy plugin shows you traffic of your posts and pages as well as real-time numbers of visitors, conversions and traffic sources, meaning you’ll always have a more accurate picture of how your website is performing.
Active Installs: +1,000,000
WordPress Rating: 4.5 / 5
Title Experiments Free
Your blog posts’ titles are the biggest factor that determines if someone will click on your content or if they’ll continue scrolling through their Facebook feed or Google search results. So how do you know if your titles are effective or if they’re putting people to sleep?
With Title Experiments Free, you can determine what titles resonate with your customers by testing two competing titles against each other and discovering which one generates more traffic.
Active Installs: 1,000+
WordPress Rating: 4.5 / 5
Contact Form 7
Without a way for your customers to contact you, there’s little point in having a website at all. Contact Form 7 is one of the simplest ways to add a contact form to your website, which isn’t surprising as it’s been downloaded over 5 million times.
Contact Form 7 automatically forwards form submissions to your email address, giving you the chance to follow up directly with those people who express interest in your product or service.
Active Installs: +5 Million
WordPress Rating: 4.5 / 5
Quick and Easy FAQs
Having a ‘Frequently Asked Questions section on your website is almost a necessity when it comes to today’s information-hungry consumers.
The Quick and Easy FAQ’s plugin allows you to add your customer’s most common queries to your website, saving you from the monotonous task of back and forth emails and better serve your customers by providing key business information at the click of a click button.
Active Installs: 1,000+
WordPress Rating: 4.5 / 5
Testimonial Widget
When deciding what service or product to purchase, we put substantial importance on other people’s opinions and recommendations.
Adding testimonials to your website can explode your conversion rates and put your customer’s apprehension at ease by knowing other people had a positive experience when dealing with your business. You can even add photos to your testimonials to boost your conversions further, helping people put a human face to your recommendations.
Active Installs: 50,000+
WordPress Rating: 4.5 / 5
These are only 10 of the thousands of WordPress plugins available for you to use on your website. Feel free to use them at will or explore the massive plugin ecosystem yourself. You might be surprised what gold you can find.
