The realm of domains and web hosting can appear a complex one to the untrained eye, and although the intricacies of each are quite detailed, the underlying premise is relatively simple. Here you will find a straightforward outline of each, as well as an overall assessment as to why they are crucial aspects of a website’s performance.
Essentially, a domain name converts your website’s unique IP address into a language that anyone can understand. This then becomes the name that people associate with your brand and is what they will enter in their browser when they want to reach your site.
As an example, I am going to refer back to an ancient relic known as the yellow pages. Basically, the phonebook itself represents the internet in all of its binary glory, and each of the addresses contained within, are the websites that individuals search for. It is far easier to remember the name of the business than the specific address, right?
Local Domain Names
.com.au and .net.au: These domain names require an ABN or ACN to be registered.
.org.au: Can only be obtained by eligible not-for-profit organisations.
.id.au: For personal, non-commercial use.
.asn.au: Reserved for everyone’s favourite… political parties.
.edu.au: Solely for education and training providers.
For some further eligibility information, be sure to visit AUDA’s website (The governing body for .au domain names)
A necessity when it comes to connecting people to your website. The primary role of a web host is to store all of your website’s files in one convenient location, ideally on a protected server that is securely locked away within a high-tech data centre.
As well as choosing a web host, you will also be tasked with selecting the right type of hosting service. There are some different variations available, with each being tailored towards a certain type of customer.
1. Shared Hosting
The most frequently used form of hosting, the shared environment can be described as an apartment block where every room within represents a different account. All of the resources are shared, meaning that one dodgy tenant’s behaviour could potentially impact all others on the server.
2. VPS (Virtual Private Server) Hosting
Providing a bit more space than the apartment block of shared hosting, a VPS grants users their own virtual machine (VM) which offers considerable improvements to both control and flexibility. What’s yours is yours in terms of resources, meaning that you are free to operate without worrying about how others may be impacted.
3. Dedicated Hosting
The most exclusive option available. Dedicated hosting gives users an entirely independent server that they can do with as they please. This level of hosting is completely customisable and requires more advanced knowledge of servers. This is why it is generally reserved for larger companies with their own hot-shot team of server administrators.
Domains + Hosting = Optimum Connectivity
These two concepts go together like VentraIP Australia and quality customer service. Basically, if you want your website to have any chance of reaching your target audience you are going to have to invest in a reliable web host who can help connect your carefully-crafted domain name to the world wide web.
For more information regarding how your domain name is actually connected to your website, feel free to check out my previous article on DNS.
From a marketing perspective, hosting has become a vital component for any business looking to succeed online. If your website’s performance is not up to standard then that reflects poorly on your brand. In contrast, giving users an exceptional experience will provide them with positive associations that they’re sure to share with others.
Essentially, it all comes down to understanding how your website is configured and what resources it will require. Having this knowledge will help ensure that you can select a hosting plan that can best support your operations on the world wide web.