When was the last time your website had a new lick of paint, giving it a fresh new look to keep up with the latest trends? When was the last time you tried something new to penetrate new markets? In the online world it’s important to stay ahead of the curve, and remain weary that it’s easy to fall behind very quickly.
A new coat
With an ever changing online world the key design elements of websites, styles and technologies are constantly evolving; meaning you need to evolve with it. If you last updated your website 3 or 4 years ago, you’re probably behind on the latest trends including flat graphics and HTML5.
When it comes to checking out businesses online to order new services or products, the image of the business is critically important. Have you recently stumbled across a website which looks like it was designed in 2005 and thought, if they’re neglecting their website either they’re out of business or aren’t fully clued in? Don’t let that be your website, give it a new lick of pain frequently to keep the edge over your competitors and keep your clients coming back for more.
Don’t go all out on flashy elements; keep to the design queues of the day and remain practical.
The modern user
The modern user is browsing and buying on the move with the latest generation mobile technology; smartphones and tablets. From 2010 to 2013, the number of Australians using mobile phones for internet use skyrocketed by 196%; a market that a website owner cannot afford to miss out.
Now is the time to speak to your developer to ensure that your business has a responsive website designed to scale for the latest smartphones and tablets, and perhaps invest in app development.
Use social media to intelligently create more discussion about your business online. Don’t load your website up with social media widget’s (no flying twitter birds please…), but make sure your social media icons are prominently displayed to your clients. Social media is your tool to get more discussion about your business, allowing your friends to share their experiences and gain you more social capital.
If in doubt, get feedback from people you know (or even strangers via the internet) before you officially launch website changes to get a feel for how it will be received. Changes can always be undone or further enhanced, so don’t be afraid to take the next step.