Optimising Your Logo for VIPsites

A well-optimised logo ensures your brand looks professional and polished online. Here, we’ll answer some common questions and provide tips on creating a logo that works perfectly on your site.

1. What is the best layout for an optimised logo?

The layout of your logo is crucial to ensure it looks great on all devices. Here are some tips:

• Horizontal Layout: A horizontal (wide) logo tends to work best for most websites, as it fits well in headers and navigational areas.
• Simple Design: Avoid clutter in your logo. A clean and simple design ensures it’s readable and identifiable even at smaller sizes.
• Scalability: Use vector files (e.g., .SVG or .EPS) where possible to ensure your logo scales well on all devices without losing quality.

2. Why should I use a transparent background for my logo?

A transparent background ensures that your logo blends seamlessly into any part of your website, regardless of the background colour or texture.

• File Formats: Save your logo in formats like .PNG or .SVG to maintain transparency.
• Avoid Background Boxes: A transparent logo prevents an awkward white or colored box around it, which can detract from the professional look of your site.

3. How can I remove any empty space around my logo?

Trimming excess space around your logo ensures it aligns neatly on your website and looks balanced.

• Cropping: Crop your logo to the edges of your design. This will avoid unwanted margins or gaps when you upload it to your site.
• Balanced Spacing: Make sure your logo isn’t too close to the edges either, leaving just enough padding for a clean, professional look.

4. What file size and resolution should my logo be?

To ensure your logo loads quickly and looks sharp on all devices, aim for the following:

• File Size: Keep your logo under 500 KB to maintain fast loading speeds.
• Resolution: A resolution of 72 DPI is standard for web use, but consider exporting in 2x or 3x size for retina displays.
• Dimensions: An ideal dimension is about 300-400 pixels wide, depending on how it’s used on your site.

5. What tools can I use to optimise my logo?

Here are some helpful resources to make optimising your logo simple:

• Remove.bg: This tool helps you remove the background from any image, ensuring your logo has a transparent background.
• CloudConvert.com: Convert your logo between different file types (e.g., PNG to SVG) while preserving transparency and quality.
• Photopea.com: A free, online photo editor that allows you to crop, resize, and make other adjustments to your logo, similar to Adobe Photoshop.

6. How do I ensure my logo looks good on mobile?

To make sure your logo looks great on both desktop and mobile:

• Test Responsiveness: Check how your logo scales on different devices using a responsive design tool or by previewing your website.
• Simple Designs: Complex logos with small text or details may not translate well on smaller screens. Simplify the design where possible for readability.

7. What are the best file formats for website logos?

• PNG: Best for logos with transparent backgrounds and smaller file sizes.
• SVG: Ideal for vector logos that need to scale without losing quality. SVG logos are lightweight and work well for modern, responsive websites.
• JPEG: Use only if your logo has a complex colour gradient or doesn’t need a transparent background. JPEGs tend to be larger in size and less ideal for sharp logos.

By following these tips, you’ll ensure your logo looks professional and polished on VIPsites, our website builder or any website. If you have any further questions or need help, feel free to reach out to our support team.